SEO is no longer just Google

Everything a serious SEO needs — from keyword research to rank tracking — in one clean workflow. No juggling subscriptions, no dashboards full of metrics that don't matter anymore.

15 tools, in one workflow

Keyword research, SERP analysis, clustering, rank tracking, AI mentions, link quality, site audits, content scoring, schema, internal links, notes. One login, one workspace.

12+ years

Built by practitioners

Not product managers. Every tool came out of real day-to-day SEO work.

6 sources

Beyond Google

Rank tracking plus AI mentions across ChatGPT, Perplexity, Claude, Gemini, Grok, and Google AI Overviews.

30+ factors

Beyond Domain Rating

Link quality, SERP-based clustering, and content audits with E-E-A-T scoring — the metrics that actually move rankings.

Seconds

Faster workflows

SERP analysis and AI briefs from live data in seconds — not the 30 minutes it takes to reverse-engineer top-10 by hand.

Old metrics. New algorithm.

Google in 2026 is not the Google we optimized for in 2019. The algorithm doesn't just count backlinks and match keywords anymore — it evaluates content quality, author expertise, topical depth, link context, language patterns. The Helpful Content Update, the spam updates, E-E-A-T — these aren't buzzwords. They changed what actually matters.

But the tools haven't moved. Domain Rating, keyword difficulty from backlink counts, opaque "SEO scores" — same numbers as five years ago. You get a verdict without the reasoning. And when it's wrong, you have no way to tell.

How (and why) we built Algorithm

It started internal. As Google evolved — Helpful Content, the spam updates, E-E-A-T — the questions we needed to answer outgrew what our subscriptions could measure. So we kept building deeper: pieces that went past the dashboard, that told us why a number was what it was. Three years of internal tooling became the product you're looking at.

"Google's algorithms change with every update — half the signals I'd paid for stopped mattering. Meanwhile, my traffic is leaking to AI search. The game changed. The tools didn't. So we built our own."

Roman Makuev

Founder · 12+ years in SEO

What we built differently

Link quality, beyond DR

Domain Rating doesn't tell you if a link is worth pursuing. We built a multi-factor analyzer informed by leaked Google ranking signals plus our own algorithms — section deep scan, PBN detection, anchor profile, content relevance. 30+ factors per link, not one number.

Text Audit — three tools in one

AI detection, plagiarism check, E-E-A-T evaluation, and SEO content scoring — combined in a single report. Other workflows force you to run three separate audits and reconcile the results yourself. We do it in one pass.

SERP Analyzer with AI brief

Reverse-engineering top-10 by hand takes 30+ minutes per query. Our SERP Analyzer pulls structural patterns, keyword gaps, and PAA coverage in seconds — and turns them into a content brief AI generates more accurately than a human, because it works on live SERP data.

SERP-based clustering

We cluster keywords by real top-10 SERP overlap — same SERP means same intent. The result: clusters you can rank for as a single page, not 30 separate URLs that cannibalize each other.

AI mentions across 6 sources

ChatGPT, Perplexity, Claude, Gemini, Grok, and Google AI Overviews. Most rank trackers still only see Google's blue links. As AI search takes share, you need to know where you appear there too — and we've been tracking it since AI Overviews became a real channel.

Keyword Research from 14 sources

Aggregated from 14 sources — Google Trends, Suggest, TikTok, YouTube, Perplexity and more — with intent classification and synonym mapping. What people actually search for in 2026, not what was in last quarter's database.