Topical Map
A semantic map of your whole site — the level per-page audits can't see. Find pages competing for the same meaning, thin topics, and pages that should link but don't. The findings table is the product.
Coverage Map
Brief before writing
Topical Map
Site semantic map
Information Gain
Score your draft
Commercial Audit
Local and service pages
Pages come from your sitemap.xml (service/category pages first, then blog; cart/login/legal pages are skipped automatically). No sitemap — no map: add one or reference it from robots.txt.
Find pages fighting each other
Two pages built for the same meaning split your rankings between them. See every cannibalization pair on your site, so you know what to merge and what to keep apart.
Links you're missing
A guide and a listing on the same topic should point to each other. Spot the internal links that belong but aren't there — and the strong pages your own site isn't passing authority to.
Thin topics, held up
Topics carried by a single shallow page never build authority. See where coverage is too thin to compete, so you know exactly where to add depth next.