Topical gap in articles

The articles your competitors have published, grouped into topics by their headings and checked against your site. Keep the topics that fit your topical map, fix the grouping by hand — and for each one see whether it belongs on a page you already have or on a new one.

Coverage Map What the top covers Topical Map What your site covers
Topical Gap What competitors cover
Information Gain What your draft adds Commercial Audit What the buyer checks
Every site is read from its sitemap.xml. From competitors we take articles only — up to 100 each, grouped by their title and H2 headings; city and industry page grids are set aside. We also check which of their articles rank (their top 1,000 keywords by traffic in the chosen country). A competitor without articles in its sitemap is skipped and its share of the price comes back.
Cost: 40 credits for this setup

A topic list, not a keyword dump

Competitor articles grouped into topics by what their headings are about — with how many competitors write on each and the articles behind it. Mark each one core, supporting or skip as you go.

Expand or create

Every topic is checked against your whole site: missing, partly covered or covered. If a page of yours is close enough, grow it — with the sections competitors answer and it doesn’t — instead of a new URL.

Your grouping, your map

Drag an article to another topic, merge two topics, split one, rename it, or make the grouping broader or finer. Coverage against your site is recalculated on every change, free.

What we don't do

×Don't hand you a keyword dump

Gaps are topics read from the competitors’ articles, grouped and checked against your site — not thousands of rows of keywords to sort by hand. It works even when a competitor’s article does not rank yet.

×Don't score your authority

No made-up “topical authority 73/100”. You get counts you can check — topics, pages per site, who has a hub — and the thresholds behind every grouping, calibrated on this run.

×Don't tell you to copy competitors

Covering the same questions gets you into the set Google compares; winning it takes answers they don’t have. Open a gap in Coverage Map to see what nobody in the top says yet.

×Don't forecast traffic

You see which competitor articles actually rank and the search volume of each topic’s key phrase — facts from the index, not a model. A topic three competitors write about is a strong signal, not a promise of visits.