SEO blog
SEO insights, strategies and tool updates from the Algorithm team.
How to Create a Topical Map for SEO: Plan It From the SERP, Then Check It Against Your Site
How to create a topical map for SEO: one page per search intent, grouped by the SERP, then checked against your own site before it creates cannibalization.
A Brand Mention in AI Search Is a Count, Not a Rank
How to track brand mentions in AI search: cited vs named, how many passes a query needs, why engines disagree, and what GA4 and server logs can't show.
Most SEO Decisions Assume Your Pages Are Indexed. They Often Aren't.
Why indexation is the first SEO diagnostic to run, what each Search Console status means, and how to bulk-check hundreds of URLs in Google and Bing.
Most SEO Audits Get Filed and Forgotten. Here's How to Run One That Doesn't.
Why most audit reports get ignored, and how to connect backlinks, content, technical, and on-page findings into an audit that produces fixes, not spreadsheets.
Three Ways to Cluster Keywords. Stop Trying to Pick One.
Stems, AI semantic, and SERP-based keyword clustering each catch something the others miss. How to combine all three at the right stages of a content plan.
Keyword Research: Why One Source Is No Longer Enough
Most keyword tools sell the same Google Suggest scrape. Why that's a problem, and how to build a keyword list from TikTok, Reddit, Amazon, and Perplexity too.