SEO Blog
SEO insights, strategies, and tool updates from the Algorithm team.
One AI Query Tells You Nothing. Five Tell You Almost Everything.
Why single AI queries are noise, how multi-pass stability scoring reveals real brand visibility, and why ChatGPT-only tracking misses half the picture.
Most SEO Decisions Assume Your Pages Are Indexed. They Often Aren't.
Why indexation is the first SEO diagnostic to run, what each Search Console status means, and how to bulk-check hundreds of URLs in Google and Bing.
Most SEO Audits Get Filed and Forgotten. Here's How to Run One That Doesn't.
Why most audit reports get ignored, and how to connect backlinks, content, technical, and on-page findings into an audit that produces fixes, not spreadsheets.
Three Ways to Cluster Keywords. Stop Trying to Pick One.
Stems, AI semantic, and SERP-based keyword clustering each catch something the others miss. How to combine all three at the right stages of a content plan.
Keyword Research: Why One Source Is No Longer Enough
Most keyword tools sell the same Google Suggest scrape. Why that's a problem, and how to build a keyword list from TikTok, Reddit, Amazon, and Perplexity too.
DR Is a Marketing Number. Here's What to Look At Instead.
Why Domain Rating broke as a link-vetting metric, what signals predict whether a backlink is worth pursuing, and a framework for auditing link sellers and PBNs.
How to Audit Your Own Text Before Publishing: A Practical Framework for Content Quality
Four content signals that predict whether a piece will rank and earn reader trust — template structure, information density, experience markers, cognitive load.