Built by SEOs, for SEOs
The tools we wished existed — so we built them.
Google changed. The tools didn't.
Google in 2026 is not the same Google we optimized for in 2019. The algorithm doesn't just count backlinks and match keywords anymore. It evaluates content quality, author expertise, topical depth, link context, natural language patterns. The Helpful Content Update, the spam updates, E-E-A-T — these aren't just buzzwords. They fundamentally changed what matters.
But the tools we use to evaluate websites still show the same metrics they showed five years ago: Domain Rating, keyword difficulty scores based on backlink counts, "SEO scores" that mean nothing. You get a number, but you don't understand why. And when the number is wrong — which happens more often than anyone admits — you have no way to know.
What we do differently
Zero Data Storage
Nothing is saved. No cookies, no tracking, no accounts required. Your analysis runs in real-time and disappears when you close the tab. Your competitors' data stays yours.
Real Google Data
SERP analysis, rank tracking, and clustering use live Google results — not cached databases from 3 months ago. You see what Google sees today, not what it showed last quarter.
Transparent Scoring
Every score shows its math. AI detection breaks down into 9 signals. Link quality shows each factor. No black-box numbers — you see why a score is what it is.
No Setup. No Extensions
No Chrome extensions, no DNS verification, no JavaScript snippets. Enter a URL → get results. Works on any site you don't own, including competitors.
Built for Practitioners
No vanity metrics. No "SEO health scores" for client reports. Every tool answers a specific question: Is this link worth pursuing? Is this content demonstrating expertise?
18 Tools, One Stack
Keyword research → clustering → content planning → writing audit → rank tracking. The full workflow in one platform, not 6 different subscriptions stitched together.