SERP Audit
You give us a keyword — not a list of competitors. We pull the live top 5 for that query and measure your page against the pages actually holding those spots. Every threshold is calibrated on that SERP, so a crowded niche and a thin one don't get judged by the same ruler.
for articles and guides
Information Gain
Scores what your text adds that the ranking pages don't already say — paragraph by paragraph, on meaning rather than keywords.
- Heat map of echo vs original passages
- Format profile — are you even the right shape for this SERP?
- AI citability and query fan-out coverage
25 credits · re-check 8
Open →
for service, city and listing pages
Commercial Audit
On commercial queries nobody is reading your prose — they're comparing what you offer. So we compare that: blocks, schema depth, card attributes.
- Feature matrix weighted by how many of the top really have each thing
- Doorway check — are your city pages clones of each other?
- Site focus and AI Mode sub-questions across your whole site
25 credits · site checks +20
Open →
Not sure which one? Start with either — both classify the SERP first and will tell you if you're in the wrong place. If the top is full of guides, Information Gain is your tool; if it's service pages and listings, the Commercial Audit is. On a mixed SERP you'll get a note saying how many slots each type holds.
Comparing against a specific competitor instead? That's Page Comparison — you name the URLs, no SERP involved.
Comparing against a specific competitor instead? That's Page Comparison — you name the URLs, no SERP involved.